Parting ways with her namesake brand in 2016, Bobbi introduced a new product line to the world through the innovative brand Jones Road Beauty: clean makeup. Her trailblazing idea was supplemented by an integrated entertainment interest, materializing as 18 Label, a chic event and photo space, and The George, a boutique hotel.

Pursuing her passion for design, Bobbi is making waves in the entertainment space with 18 Label, an industrial-modern photo and event studio where she hosts private events and shoots content for Jones Road Beauty. Her love of eclectic style and need for a relaxing space led her to redefine one of her favorite rooms into the escape it is now: the Green Room.

The Green Room is a break from the bustling floor of events and photo shoots at 18 Label, offering a comfortable space for people to answer emails, gather thoughts, or simply relax.

One of Bobbi’s favorite pieces from the Green Room is the Portola Sofa, a seat that converges comfort and sophistication into an oversized place to lounge. 

Complementing the Portola is the Alfred Shelf, a solid oak wood fixture that elegantly displays books and curios and effortlessly melds with any room’s décor.

Alongside 18 Label, Bobbi assumed the role of creative director for The George, a boutique hotel she owns with her husband Steven Plofker. A historic landmark of Montclair, Bobbi helped transform The George into a chic, upscale site featured in countless magazines as a top boutique hotel. 

One of her most unique rooms, the Dylan, is aptly decorated with images of Bob Dylan and our Venice Six Drawer Dresser, which perfectly fits the room's design and is the ideal place to unpack your clothes during your stay.